Gaining Ground on Google

While the site that my company runs, RightSite.asia, is an industrial property website, our company’s core purpose is online marketing.  The service that we provide for our users is Internet-based promotion and that’s why RightSite’s online marketing is critical to our mission.  If we are successful at making RightSite popular on the Internet, then we have the means to help our users find more deals on the Internet. You can think of it as a specialised online marketing service for members of the industrial asset management community.

So it was a big milestone this week when I received a Google Alert that showed five new entries on the Internet related to RightSite. I have these Google Alerts set up to track information related to a number of topics on the net and I use the RightSite.asia alert to track our success at spreading the word about RightSite. The alert works by gathering the results of an Internet bot that automatically searches the Internet for new entries related to the keyword that I select, and then sending me an email with the results of that search. You can set these alerts up for various time intervals, but I have this one set up for daily reports.

So the upshot of all this boring tech stuff is that there were 5 new entries found on the Internet on that day about our company. Since my usual alerts show only one or two new links, this means big progress.  I’m sure Tiger Woods generates a few more hits than that, but I have no intention of driving into any fire hydrants just to improve my search results.

And if these links bring more visitors to RightSite, then it means more benefits for the businesses that list their properties and services on our site.