Technology facts are about to be separated from fiction for Asia’s real estate industry, through an online survey being launched this week, and Mingtiandi readers are being asked to play a central role.
The Mingtiandi-Yardi Asia Proptech Survey, will ask more than 10,000 subscribers to provide their insights on tech adoption at their companies, as well as on the future of system use in the region, as part of a study on the state of innovation in the property industry. The survey will also be open for entries on Mingtiandi’s website from Wednesday, 14 July.
The survey, which will be open until 30 July, will focus on potential lasting effects of the COVID-19 pandemic on the real estate industry, as well as how companies may be turning to technology to achieve sustainability targets and ensure public health.
Measuring the Tail of a Pandemic
This year’s survey is the third edition of Asia’s premier study of technology use in the property industry and follows the release of the report “Tech Adoption in Asian Real Estate: the Pandemic Drives Innovation” at the beginning of this year.
The January report, which was based on the second edition of the proptech survey conducted in August of last year, documented that 60 percent of survey respondents saw the pandemic triggered an increase in or enhancement of tech system adoption at their companies.
A number of industry leaders interviewed in relation to the 2020 study predicted that changes wrought by the pandemic, including adoption of systems for monitoring and managing properties, as well as tools for collaboration and interaction would have a lasting impact on how property companies conduct their businesses.
To test these hypotheses and get an updated reading on how property companies are moving their processes online, this year’s survey will ask respondents to indicate how their companies are using technology in areas related to the pandemic’s challenges.
Tech for the Future
Another new element of this year’s survey will be a dedicated section exploring how companies are adopting technology to help meet sustainability targets, including enhancements for making buildings more efficient and systems to gather data for reporting on progress toward sustainbility goals.
The same section will also probe efforts towards improving health conditions in the built environment.
The entire study, which will be conducted confidentially online, contains 40 questions and is estimated to require approximately 10 minutes to complete.
Forum on the Way in November
The report to be developed from this year’s survey will form the basis for a special MTD TV program on 16 November of this year, where the key findings of the study will be shared as part of our Asia Proptech Forum.
The November event series, which will also include a panel discussion on 23 November, follows the success of the inaugural MTD TV Proptech Forum in January this year, which attracted an audience of over 1,300 viewers.