Choose the Right Channels
- All networks have their own audiences and advantages
- Try several networks with different posting strategies
- Then focus on what brings the best results
Weibo is the Biggest in China
- It’s also Chinese only
- Age profile of 15-35 years old
- Primarily urban users
Facebook is Global and Huge
- Powerful source of personal social recommendations
- It’s blocked by the GFW
- Many people use it only for informal, fun stuff
- Information can be limited to people in your network
- Age profile is 15-55
Twitter is a powerful broadcasting tool
- More open than Facebook
- You don’t have to be followed to be found
- It’s also blocked in China
- Audience tends to be other people selling stuff, techno-geeks and US-centric
- Age profile of 15-40 years old
LinkedIn Reaches Business People
- Many business groups
- Average age of users 25-50
- Links are not followable by search engines
- Users are not as closely knit as Facebook
- Your information is only visible to your direct contacts and is not broadcast (ala Twitter)
- Limited access to analytics data to measure the effectiveness of your sharing
Other Networks
There are lots of them. Try them out, measure the results and do more of what works.
And don’t forget yesterday’s social technology…
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