Mingtiandi

Asia real estate and outbound investment news

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Sign Up / Login Logout

Lost your password?
Register
Forgotten Password
Cancel

Register For This Site

A password will be e-mailed to you.

  • Capital Markets
  • Events
    • Mingtiandi 2022 Event Calendar
    • APAC Residential Forum 2022
    • Asia Logistics Forum 2022
    • Asia REIT Forum 2022
    • APAC Data Centre Forum 2022
    • Singapore Focus Forum 2022
    • Office Strategies Forum 2022
    • More Events
  • MTD TV
  • People
  • Logistics
  • Data Centres
  • Asia Outbound
  • Retail
  • Research & Policy
  • Advertise

Shanghai’s Co-Working Scene Gets Naked at Xintiandi

2016/10/21 by Cheyenne Hollis Leave a Comment

naked Hub's CEO Jonathan Seliger continues to expand the brand in Shanghai

naked brought Jon Seliger on board to lead the expansion of its co-working division

The co-working wars in Shanghai are heating up with the opening of the flagship naked Hub at Xintiandi. The 4,500 square metre (48,500 square foot) center is the sixth naked Hub opened in the city over the last 12 months, and comes just weeks after the Shanghai-based naked Group brought on board long-time Coach and Richemont executive Jonathan Seliger as CEO of its rapidly expanding naked hub division.

WeWork, which opened its first Shanghai location in November 2015, is expected to roll out its anchor facility in the city within the next few weeks.

Shikumen Co-Working at Xintiandi

naked Hub@Xintiandi takes up four floors of the building which formerly served as Shui On Land’s Xintiandi 88 boutique hotel, with the property having been refitted to provide hot desks, open offices and private offices for naked Hub’s “Hubbers.” To fit with the style of its iconic Shanghai location, the newly opened facility blends elements of the city’s traditional Shikumen architecture with modern office design.

Of course, co-working spaces are known as much for the extras as for the actual work and that’s why in addition to the 600 work desks there will be everything from wine tasting to a chess room at the facility. A suspended meditation space, multipurpose fitness area and a pool table are among other features. In keeping with the co-working vibe, the newly opened hub’s pantry is stocked with free flow beer, coffee, and soft drinks for Hubbers to “chillax.”

Up Against The Largest Office Developer in China and a $16B Startup

What may be less relaxing is naked Hub’s pace of expansion and the rising level of competition in China’s co-working market.

After starting out with a single office facility last November, the naked Group has been among the most aggressive players in the Shanghai market. The company that made its name with its naked Retreats resorts, has since spun off naked Hubs into an independent business unit.

Seliger, who spent nearly four years as head of China for luxury brand Coach, and also ran the China operation of Richemont’s Dunhill brand on the mainland, was brought on board at the end of August to lead the expansion of the newly independent brand.

Coming from China’s crowded retail market, Seliger will need to keep his elbows sharp if naked is to thrive in China’s co-working competition.

In one corner is WeWork, the US-based co-working startup that received $690 million from Chinese investors during its latest round of funding. WeWork opened its first Shanghai location in June with a second location in the city set to open November 1st.

In the other corner is SOHO China’s 3Q co-working chain, the so-called “Uber for Offices” that CEO Zhang Xin and Chairman Pan Shiyi are hoping turns the office developer’s revenues around. SOHO 3Q already has 16 co-working facilities in Shanghai and Beijing. URWork, a co-working startup run by former China Vanke executive Mao Daqing, has also established 10 centers across China, and there are hundreds of smaller operators entering the space.

naked Hub Looking Beyond Shanghai

naked Hub's newest space at at Xintiandi has free beer, a wine testing room and, of course, space to work

naked Hub’s newest space at Xintiandi has free beer, a wine tasting room and, of course, space to work

There’s only one co-working center at Xintiandi, however, and naked has two more Shanghai facilities — on Xikang Lu and in Gubei — also in the pipeline. The firm opened its first co-working space at Fuxing Lu last November and has since followed up with centers at The Century Metropolis, Hongqiao HUB and in the Zhangyuan neighborhood along Nanjing Xi Lu.

naked is also looking at expanding beyond its Shanghai comfort zone with Beijing and Hong Kong being considered as promising markets. While no official plans are in place, the expansion could take place as early as next year, according to the co-working operator.

naked Hub Xintiandi — The naked Gallery

Share this now

  • LinkedIn
  • Share
  • Tweet
  • Email

Filed Under: Flexible Office Tagged With: Co-working, daily-sp, highlight, naked hub, Shanghai, Xintiandi

2022 Event Calendar Jumbo1

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Mingtiandi Delivered

PropertyGuru - Asia Property Awards Banner

MTD TV

China Rental Housing Sector Here to Stay Says Warburg Pincus Executive
PGIM, Yardi on How Tech Powers Asian Real Estate Innovation: MTD TV

More MTD TV Videos>>

People in the News

jesline goh UOL
Jesline Goh Resigns as CIO of Singapore’s UOL as Developer Promotes Hotel Chief
Lee Hoon KIc
Asia Real Estate People in the News 2022-08-15
daigo Hirai BlackRock
Asia Real Estate People in the News 2022-08-08
Bryan Southergill
Ares Hires Bryan Southergill to Run Asia Real Estate Business

More Industry Professionals>>

People in the News

Jesline Goh Resigns as CIO of Singapore’s UOL as Developer Promotes Hotel Chief

jesline goh UOL

Jesline Goh is stepping down as chief investment and asset officer of Singaporean developer UOL Group after nearly five … Read More>>

Asia Real Estate People in the News 2022-08-15

Lee Hoon KIc

Senior personnel changes in Korea, Hong Kong and Singapore lead Mingtiandi’s roundup of HR moves from around the region … Read More>>

Asia Real Estate People in the News 2022-08-08

daigo Hirai BlackRock

BlackRock’s appointment of a new head of Japan real estate leads this week’s roundup of personnel moves from around the … Read More>>

Ares Hires Bryan Southergill to Run Asia Real Estate Business

Bryan Southergill

After more than eight years leading real estate investments for KKR in Asia, Bryan Southergill has taken on a new role … Read More>>

More Industry Professionals>>

Latest Stories

Tom Ko C&W
$409M Project Sale in Hong Kong’s Causeway Bay Linked to Shenzhen Developer
CICC Huang Zhaohui
CICC Expands into Kowloon’s ICC as Hong Kong Banking Evolves
Singapore Private Home Sales to Slide After July Surge as Supply Dwindles

Sponsored Features

Douglas Wu Fairland Holdings
How a Hong Kong Mall Repositioning Boosted Revenue by Focusing on Community
For Hong Kong’s Office Market, Border Reopening Holds Key to Unlocking Demand
Top 3 Trends Driving a Connected Experience in Commercial Real Estate

More Sponsored Features>>

MTD-QR-Code-320

Connect with Mingtiandi

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Real Estate News

  • Capital Markets
  • 2022 Event Calendar
  • MTD TV Archives
  • People
  • Logistics
  • Data Centres
  • Asia Outbound
  • Retail

More Mingtiandi

  • About Mingtiandi
  • Contact Mingtiandi
  • Mingtiandi Membership
  • Newsletter Subscription
  • Advertise
  • Terms of Use
  • Privacy
  • Join the Mingtiandi Team


© 2007-2022 China Advertising Media Ltd (Samoa). All rights reserved.