Mingtiandi

Asia Pacific real estate investment news and information

  • Facebook
  • LinkedIn
  • RSS
  • Twitter
Remember Me

Lost your password?

Register Now

Loading...
  • Capital Markets
  • Events
    • Mingtiandi 2026 APAC Real Estate Event Calendar
    • Mingtiandi APAC Residential Forum 2026
    • Mingtiandi Singapore Forum 2026
    • Mingtiandi APAC Logistics Forum 2026
    • Mingtiandi Australia Forum 2026
    • Mingtiandi APAC Data Centre Forum 2026
    • Mingtiandi Tokyo Forum 2026
    • More Events
  • MTD TV
    • Residential
    • Logistics
    • Data Centre
    • Office
    • Singapore
    • Tokyo
    • Hong Kong
    • All Videos
    • Post-Event Stories
  • People
    • Industry Moves
    • MTD TV Speakers
  • Logistics
  • Data Centres
  • Asia Outbound
  • Retail
  • Research & Policy
  • Advertise

Blackstone Buys Kowloon East Building From Emperor Group for $65M

2021/04/22 by Christopher Caillavet Leave a Comment

New Media Tower - Kwun Tong HK Blackstone

Blackstone’s latest Hong Kong acquisition is ready to make way for something 20% bigger

A busy deal-making period in Asia continued for Blackstone this week, as the US private equity giant became the latest investment group to acquire a building in Hong Kong’s redevelopment hotbed of Kowloon East.

Emperor International Holdings, the property division of local conglomerate Emperor Group, on Wednesday announced the sale of the 10-storey industrial building at 82 Hung To Road in Kwun Tong district for HK$508 million ($65.5 million). A filing with the Hong Kong stock exchange lists the purchaser as STRG Holdings II Ltd, a Cayman Islands-registered company that Mingtiandi has come to understand is controlled by Blackstone.

The 1970-vintage building, known as New Media Tower, has a gross floor area of 89,500 square feet (8,315 square metres), meaning Blackstone paid HK$5,676 ($731) per square foot for the property.

The transaction, brokered by Cushman & Wakefield, was agreed and completed on Wednesday. Blackstone representatives declined to comment on the deal.

Everything at Once

Since the Hong Kong government reactivated a previous revitalisation scheme a few years ago, traditionally industrial Kowloon East has become a magnet for investors looking to convert workshops into commercial real estate.

Tom Ko Cushman & Wakefield

Cushman & Wakefield executive director Tom Ko

Tom Ko, Cushman & Wakefield’s executive director for capital markets in Hong Kong, said Blackstone was fortunate to pick up 100 percent of an asset in a single swoop.

“This is one of the few en bloc transactions in Kowloon East over the last 15 months,” Ko said.

Emperor International, which is controlled by tycoon Albert Yeung, last year had applied to the Town Planning Board to boost the plot ratio on the property by 20 percent in order to develop a 29-storey industrial building on the site, according to local media reports. Should the application be approved, Blackstone would be able to develop a new property on the site that would measure up to 144,000 square feet.

Last month, to give its urban renewal incentives an added boost, Hong Kong’s Development Bureau introduced a pilot scheme to charge land premiums on lease modifications at standardised rates, giving investors greater clarity regarding the costs of revising land use rights on industrial properties.

Industrial Property Revolution

In a strata-title deal more typical of Kowloon East, Australian developer Goodman in February bought the lower half of the Seapower Industrial Centre at 177 Hoi Bun Road in Kwun Tong for HK$570 million from local firm Samson Paper. Market sources noted that the ownership of the upper floors was heavily fragmented, making the building difficult to unify.

Albert Yeung Emperor International

Albert Yeung of Emperor Group has signed another deal with Blackstone

The Seapower property and New Media Tower sit on a strip primed for revival as Kwun Tong transitions from an industrial zone to a new business district. Emblematic of the shift is The Quayside, a joint venture development by Link REIT and Nan Fung consisting of two connected office buildings at 77 Hoi Bun Road.

US financial services giant JP Morgan now occupies nine floors in one of the towers, and flexible office provider IWG in February took over 50,000 square feet of space at The Quayside once occupied by rival WeWork.

“We are glad to see the market start picking up in Hong Kong with deep-pocketed institutional investors actively exploring real estate investment opportunities,” Ko said. “Looking ahead, we expect to see more positive market sentiment prevail in the upcoming quarters.”

Asian Hunting Ground

Private equity major Blackstone is showing no signs of a slowdown as it continues to scour Asia for yield-producing assets.

The word on the street is that the group led by Stephen Schwarzman is inching closer to clinching a long-awaited deal to buy a 22 million square foot logistics joint venture, Embassy Industrial Parks, from US rival Warburg Pincus and India’s Embassy Group.

The purchase would make Blackstone, already India’s biggest office landlord, the country’s biggest warehouse owner as well.

In Singapore, Blackstone announced Wednesday that funds managed by the group had completed the acquisition of an office building nicknamed the Sandcrawler from Disney-controlled Lucas Real Estate for S$176 million.

Blackstone had previous dealings with Emperor International in Hong Kong, selling a 32,727 square foot commercial property at 151 Hollywood Road to the local group for HK$595 million in June 2019.

Share this now

  • LinkedIn
  • Share
  • Tweet
  • Email

Filed Under: Finance Tagged With: Blackstone, cm-hk, Cushman & Wakefield, daily-sp, Emperor International Holdings, Featured, Hong Kong, Kowloon East, Kwun Tong

Leave a Reply

Your email address will not be published. Required fields are marked *

Get Mingtiandi Delivered

  • This field is for validation purposes and should be left unchanged.

MTD TV

Aussie shed thumbnail
Charter Hall, LogiSpace, Barings, Hale See Aussie Sheds on the Rise: MTD TV
Chedli Boujellabia, Managing Partner and CEO, Alyssa Partners
Neighbourhood Knowledge, Strong Ground Game Key to Japan Multi-Family Yields: MTD TV

More MTD TV Videos>>

People in the News

Zhi Li - JD Properties
APAC Real Estate People in the News 2026-04-06
Taro Squires of Blackstone
Blackstone Taps Taro Squires to Lead Australia Real Estate, Succeeding Chris Tynan
Adele Tan of URA
Singapore Names Adele Tan as URA Chief Executive, Succeeding Lim Eng Hwee
David Simon Simon Property
APAC Real Estate People in the News 2026-03-30

More Industry Professionals>>

Latest Stories

emmanuel jaclot la caisse
La Caisse Commits $693M to Australia’s NextDC in First APAC Data Centre Deal
ou Salvatore Blackstone
Blackstone Closes on Record $10B for Global Credit Fund as Private Debt Demand Holds
Qube chief executive James Lim
Warburg-Backed Qube Breaks Ground on Greater Seoul Shed Project as Supply Tightens

Sponsored Features

Australian Logistics Expected to Boom as Global Players Aim $27B in Capital at the Sector
APAC Real Estate Is Entering a New Era, Driven by Shrinking Supply: Oxford Economics
Justin Ayre, Macquarie Asset Management
Australia’s Land Lease Sector Ready to Meet Needs of Seniors and Investors

More Sponsored Features>>

Connect with Mingtiandi

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Real Estate News

  • Capital Markets
  • Mingtiandi 2026 Event Calendar
  • MTD TV Archives
  • People
  • Logistics
  • Data Centres
  • Asia Outbound
  • Retail

More Mingtiandi

  • About Mingtiandi
  • Contact Mingtiandi
  • Mingtiandi Memberships
  • Newsletter Subscription
  • Advertise
  • Terms of Use
  • Privacy
  • Join the Mingtiandi Team


© 2007-2025 China Advertising Media Ltd (Samoa). All rights reserved.

We use cookies in accordance with our Privacy policy to provide the best user experience on Mingtiandi and to safeguard user data. By continuing to browse you consent to the policy.