Today is Monday at Mingtiandi, which means that like senior-level professionals everywhere, I have been looking for some way to avoid doing real work.
The result is the new Mingtiandi logo.
The sunrise in the logo is meant to reflect the first two characters of the website’s name in Chinese (明天) which together mean tomorrow.
Originally, the site had a simple text-based logo which reflected the three minutes of time I spent on creating it. However, now than we have around 100 people a day reading the blog and 700 very bored individuals perusing the weekly newsletter, this project richly deserves its new 60 minute logo. Here’s the old logo in case you have forgotten. Look now, for you shall never see it again.
Yup, it doesn’t look like much, but there is not much point in spending time on a corporate identity when there is no corporation.
In other Mingtiandi events, I spent some time this weekend developing new topical pages for the site. You can now see at the top of this site a set of links to dedicated pages containing posts on real estate, entrepreneurship, management, web development and marketing — the topics that I write about most frequently. Not more information — just easier to find.
Oh, and in case you are wondering why I call the website Mingtiandi. As a straight-forward name in Chinese, Mingtiandi can mean either “land of tomorrow” or if the linguists out there will cut me some slack, “the future of real estate.”
Also, since I am a raving ego-maniac and this is my personal blog, Mingtiandi is meant to be a play on the second character of my Chinese name, 高明 (Gaoming), and the annoying set of XX-tiandi’s put together in China by a certain mid-range Hong Kong real estate developer in China. (I thought Xintiandi was a good name, but when they beat that into the ground with Xihutiandi, Wuhantiandi, and Hongqiaotiandi then they become ripe for caricature).
Maybe I should add a topical page on brand consulting to this site?
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