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Shenzhen Online Music HQ Designed to Visualise Downloads

2014/04/28 by Michael Cole Leave a Comment

A8 LED display

The facade and right side of the A8.com HQ

Listening to downloaded music has been around for decades, but now – thanks to a Guangdong-based architecture firm – you can see the music that you’re downloading. (But only if you’re walking past the headquarters of the right online music company in Shenzhen).

Chinese design studio, UNIT (Urban New Idea Team) designed the newly completed headquarters of online music company A8 to resemble a series of sound waves, and incorporated interactive LED lighting into the facade that visualises the music being downloaded from the company’s website.

“The approach for this project was to create a tower which embodies its function, thereby promoting the dynamism of music as well as the hosted user,” Moyang Yang, founder of UNIT said in a statement.

The waves of glass panels that make up the 50,000 square metre office building’s exterior reflect the sky and surrounding buildings during the day., and at night, the building lights up like a giant equaliser.

A8 facade vertical
Vertical view of the building facade
A8 LED display
The facade and right side of the building
A8 building model
A model of the A8.com building

A8 building aerial
An aerial rendering of the building
A8 building facade
The building facade from below
A8 headquarters Shenzhen
Approaching the A8 building from the highway

A8 headquarters Shenzhen
The building’s rippled front facade seen from a distance

The visualisation works by organising the LEDs into a Scriabin keyboard – a system for associating tones with colours. The LED keyboard is then synced to data about the music being downloaded from the company’s site.

To see the visualisation in action, here’s a YouTube video (which for us mainlanders is only visible via a VPN).

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Filed Under: Design and Construction Tagged With: Architecture, Guangdong, Pearl River Delta, Shenzhen, Technology, UNIT, Urban New Idea Team, weekly

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