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KKR Selling Japanese Supermarket Chain Seiyu to Trial Holdings for $2.5B

2025/03/06 by Christopher Caillavet Leave a Comment

Seiyu Japanese Supermarket Chain

Seiyu operates over 240 stores across Japan

KKR has agreed to sell supermarket group Seiyu in a deal valuing the Tokyo-based chain at more than $2.5 billion, with the private equity giant ringing up a big-ticket exit as it moves to consolidate a $4 billion buyout of systems developer Fuji Soft.

Discount retailer Trial Holdings will pay JPY 380 billion ($2.56 billion) to acquire all the common shares of Seiyu, including the 85 percent owned by KKR and a 15 percent stake held by big-box titan Walmart, according to a Wednesday stock filing.

Seiyu operates over 240 stores across Japan. KKR first invested in the group alongside e-commerce company Rakuten four years ago, acquiring a 65 percent stake from Walmart in a deal that valued Seiyu at JPY 172.5 billion (then $1.65 billion). The Manhattan-based firm bought out Rakuten’s 20 percent stake in 2023 and has completed a turnaround focused on improving Seiyu’s operational efficiency, product quality and technology adoption.

“Seiyu serves as an outstanding example of how global investors with deep local knowledge, global connectivity and know-how can help iconic Japanese brands and local champions unlock their full potential,” KKR Japan CEO Hiro Hirano said in a release. “We are confident that Seiyu is well-placed to build on its achievements and wish the company and Trial continued success.”

Island Hopping

Trial is a distribution and retail business that operates a network of stores offering “everyday essentials” on the island of Kyushu. The Fukuoka-based group is pursuing a roadmap of strengthening existing stores, opening new ones, enhancing food and improving profitability.

KKR Japan CEO Hiro Hirano

KKR Japan CEO Hiro Hirano

The acquisition of Seiyu as a wholly owned subsidiary is likely to ease Trial’s expansion into densely populated areas of Honshu island, including Tokyo and Osaka, with the group anticipating consolidated sales of more than JPY 1 trillion.

“Furthermore, there is limited geographic overlap between the stores of Seiyu and those of us, so we do not anticipate any dis-synergies such as store closures due to market cannibalisation,” Trial said in the stock filing.

The transaction is scheduled to close on the first of July. KKR made its investments in Seiyu from its $15 billion Asian Fund IV, the same buyout strategy being used to finance the firm’s acquisition of Fuji Soft.

After completing its tender offer for the software maker last month following a drawn-out bidding war with private equity rival Bain, KKR plans to conclude the squeeze-out process to buy the remaining Fuji Soft shares in late April.

Seven & I Saga

The consolidation of Seiyu within Trial comes as Japan’s retail sector has been roiled by a battle for control of convenience store giant Seven & I Holdings, the owner of 7-Eleven.

To stave off a takeover threat by Canada’s Alimentation Couche-Tard, Seven & I on Thursday announced a $13.2 billion share buyback programme, one of Japan’s largest ever.

The scheme is to be financed by a US IPO of the group’s American 7-Eleven business and a $5.5 billion spin-off of the York Holdings unit, which includes supermarket chain Ito-Yokado, to a Bain-led consortium with minority stakes held by Seven & I and its founding Ito family.

Nikkei Asia reported Monday that Seven & I was finalising a plan for chief executive Ryuichi Isaka to step down, most likely to be replaced by the group’s first foreign CEO, board member Stephen Dacus.

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Filed Under: Retail Tagged With: daily-sp, Featured, Japan, KKR

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