Australian Developer Launches Luxury Housing Sales — in China

In what could be becoming a trend in Australian upmarket real estate projects, an up-market condo complex in Melbourne went on sale in China before it became available to buyers in its home market.

Promotional materials for The Array apartment tower in Melbourne’s Docklands area are already appearing on a real estate website in China, and the project’s least expensive units are available for AU$520,000.  According to the developer, space in the project will be made available on the Australian market in October.

The 39-storey silver and glass tower will have 205 dwellings, and already went on sale in Malaysia during June of this year. No date was given for completion of the project.

In 2010, a Malaysian developer marketed all apartments within a new residential building on Melbourne’s A’Beckett Street to offshore buyers.