5 Tools for Tracking Social Media ROI in China

Social media can be fun, but we are using these networks to help us accomplish our business goals, and this means that their results need to be measured and evaluated. Here are five free tools for tracking the results of the time and energy that you commit to your social media campaigns.

Google Analytics

• Get segmented data on traffic sources
• You can track which networks produce the most traffic
• You can also track the quality of traffic by setting goals and measuring the results

Shareaholic

• Provides comparative social media information to show which networks people are sharing your content on most often

Hootsuite

• Provides an easy way to share content on multiple networks
• Has built in reporting to measure the effectiveness of the content that you have shared

Klout

• Allows you to measure your social media influence online
• Emphasises sharing impact
• Warning – they are building a sales channel for vendors

Google Alerts

• Let’s you keep track of how you stack up on Google
• Set up Google alerts for your name, your company name, and your competitors
• Then count the hits

Follow the Process and You Will Get Results

• Create content
• Share content
• Measure the results
• Do more of what works