In the Home Stretch

By Michael Cole On September 4, 2008 · Leave a Comment

As September arrives here in Mingtiandi, we’ve now been working on our new business for more than 8 months, and have spent five months developing our website, www.rightsite.asia. It’s a lot of time, but we think we have accomplished something great.

We are now nearly finished with the website and have only some minor elements left to add before we create the Chinese version. The feedback from people that we have shown the alpha version of the site to has been very positive, and we hope that folks will appreciate the beta version even more. We expect to launch the beta version in approximately 3 weeks time. Yup, just in time for all of you to head off for October holiday — so it will be a very soft opening indeed.

Once the site is operational, we will concentrate on building up the number of listings on the website. People coming to the website will be looking for property listings, properties wanted postings, consultants and industrial zones. We have already built a list of more than 1300 industrial zones, so those we can easily import into the website. However, for the property listings, our team will need to start calling real estate agents and industrial zones to help everyone list their properties on our site.Â This should take a few months.

And now we will start our marketing campaign by attending conferences and seminars on industrial zones and development across China.Â On the 19th of this month, we will be attending a session in Changzhou, Jiangsu province, and on the 20th to the 22nd we will be attending a similar investment promotion conference in Wendeng, Shandong province.Â I will try to take it easy on the Baijiu.

So I guess that you can say that while we are soon to cross the finish line on the site building segment of our adventure, we are still just beginning on the business building part of our journey. I hope that developing the company will be as challenging and informative as putting together the site was.