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"Marketing"
With the launch of RightSite approaching fast we are busy getting ready to tell everyone about the wonders of our website — but first we have to find them.
That’s why our big project this week is the media directory. If the web is marketing driven, then in China the part of marketing that [...]
Now that we have finished most of the technical aspects of RightSite, it’s time to concentrate on the secret sauce; the magic ingredient that will make RightSite stand out and drive people wild. We are going to start creating the Chinese version of our site.
As a B2B site in China, we [...]
We have been out of touch here on Mingtiandi for a few days, but only because we have been busy getting ready for the big contest. We wish it could be a beauty contest, but since industrial property really isn’t all that sexy, we have had to settle for entering the Smith School [...]
This week marked the beginning of the RightSite Schmooze Surge.
We’ve already told you about our nifty marketing plan, our cool site design, and our recruitment strategy, but this week we put into play one of our most powerful business tools — the Schmooze Surge. After months staying cooped up in our Tongren [...]
This weekend is still a marketing weekend here at RightSite – getting ready for our email campaigns, preparing our promotional materials, and making sure we have all those tools we need to show how sexy industrial property can be.
And I’m getting this done all by myself.
Well, not really completely on my [...]
Today was a weird day at RightSite. Something was missing. Everything seemed changed.
After eight weeks of daily meetings, we have now finished the planning stage of our site development. So today was the first day since April 7th that we did not have a conference call with our web development vendor. No [...]
There, I just added US$1,000,000 to the value of my company — we’re building a “community!” But in the case of RightSite, we actually are trying to get groups of people to work together (and any additional investor attention this may bring is purely coincidental).
Perhaps the biggest challenge that this company faces is not [...]
Today was another big day at RightSite as we hosted our first focus group meeting. Right here in Mike’s living room.
Since our little company still lacks understanding in some critical areas of our business, we are relying on input from friends through these focus groups to help fill in the knowledge gaps.
Today we [...]
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